Has frequent flier mileage become too 'powerful'?
Whenever I book a flight, I think about which airlines I want to accumulate FF miles for, or whether or not to USE them, i.e. decide whether or not the price tag is worth it. But there seems to be little way to measure the value of these points, and it really appears to be arbitrary, which makes me believe that these airlines are on to something…lucrative for them, that is. Thoughts?
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You’ve hit onto the entire point of frequent flier miles & things like grocery store “member” cards—they are generally called “customer loyalty programs”. They entice you (for generally little specific value) to do business with the specific company.
That is—a single flight’s FF points are not worth very much, but if you keep using the same airline (sometimes at some expense if there’s a cheaper way to get there).
Not sinister, just good business in a very competitive market.
Not for me. One airline pretty much has the monopoly where I live, so that’s the one I use.
Key word… MARKETING.
It has nothing to do with anything else.
“Powerful” can only be used when describing why you are so weak.
Hmmmm, interesting question. We donate our frequent flyer miles to charity, since we never have enough to redeem anything.
well considering my flights to europe generally cost £100+ from an airline which offers those things, or £4–8 from a budget airline, theyre just not a good deal here.
maybe if i was regularly going transatlantic I’d be influenced, but again, id probably just go for the cheapest option, and let them accrue as they do. when I get to use them, its a bonus.
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