For a university project I'm creating a brand identity for a healthy takeaway place. Got two concepts. Which one is the best?
I asked a question a few days ago on here about this, but I only had one concept then. I’ve got another one now and I want to know which one you think is the one I should go for.
For a university project I’m rebranding a healthy takeaway place that sells pastas, soups, sandwiches, salads, and smoothies.
My first concept was to use the fast forward symbol in the logo, and incorporate the food they sell in the two arrows. (e.g. a sandwich as one arrow and a pasta squiggle as the other arrow). My target market are city workers and students who want to get food quickly on their lunch breaks, so I wanted focus on the speed of service in the logo so it connects with them.
My second concept goes down the healthy eating route. The symbol would be a squiggle of lines that give the impression of being both pasta and a brain. so the slogan would be “food for the brain” or something along those lines.
Which one is better?
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