How do you like your paper-towels?

While grocery shopping recently, I realized there seems to be a lot of thought that goes into making paper-towels. Do you think the brand over does it on the cute little quotes and designs? Why do they put so much time into a piece of paper that’s used to wipe up or clean off food, spills, crumbs, dirt & grime and sometimes worse? Do you think it’s to increase their sales? Do you buy you paper-towels according to it’s strength or the charming little prints or are you strictly economical? Does anyone ever even pay attention to this or is it just me?! Did your mother or grandmother ever scold you for over usage, because they were bought mostly for decoration? How do you like your paper-towels? Does it even matter? Hmmm…