What are your thoughts on this commerical [see details]?

I was at the movie theater recently and commercials were played before the movie. They showed this one and several girls in the audience (including myself) started laughing somewhat nervously, while some of the males in the audience seemed rather uncomfortable. I realized afterwards that this ad bothers me for some reason, especially the whole “men have fought for it, even died for it” bit.

What say you, jellies? Am I being silly for not liking this commercial and finding it mildly insulting? What were your first thoughts after seeing this? Do you think this will work as an ad campaign?