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MRSHINYSHOES's avatar

Why do they always use great hit songs for t.v. commercials and commercials for upcoming movies?

Asked by MRSHINYSHOES (13923 points ) July 26th, 2011

Do you notice how commercial producers often use hit songs (golden oldies, popular melodies) to advertise their products on t.v., or movies that are about to be released in theatres? And the products they are trying to push are always silly things or stupid movies, which seem to do nothing but degrade the great songs used to advertise them. Just tonight, I turned on the t.v. and saw a movie I would never go watch at the theatre, yet they played one of my favorite Depeche Mode hits to sell it. Why do commercial producers do this? Don’t they know it’s annoying and counterproductive?

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6 Answers

Paul's avatar

They hope that you have positive connotations towards that song and hope that will spur you to see the movie, you will relate that song/mood with the movie.

filmfann's avatar

The song also carries baggage of emotions. If they want to make you feel lonely during a part of a movie, playing a song that you already know which conveys that is an easy way to do it.

rockfan's avatar

It’s called advertising. Bad movies usually consist of good songs so you’ll remember the trailer. Movies that studios have faith in tend to have real scores, because the movie alone is interesting.

MRSHINYSHOES's avatar

@rockfan Agreed. The unoriginal movies rely on good songs. Lol.

martianspringtime's avatar

Oftentimes the soundtrack generates the entire mood of the movie, so they think that by playing a song you love, you’ll look upon the movie itself more favorably – or at the very least, it will have caught your attention.
I notice that car commercials tend to use less well-known artists. M. Ward, most recently.

stratman37's avatar

anyone else notice in Suckerpunch that when they played the Eurythmics – Sweet Dreams (Are Made Of This) they were droppin’ Babydoll off at the Lennox House?

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