Are there better things for people to do than worry about a dead chicken in an ad?

I was cruising through the headline on my home page and came across this. I was thinking bloody hell, are they serious? Who can make the leap from seeing a dead chicken as overly sexual or offensive is beyond me. Can we not take a joke or see humor in stuff unless it is blatant sexual innuendo by adults or fart jokes? How many of you would have been offended or gave that ad 15 minutes more of your time once you put the magazine or news paper down, clicked off of it, or drove by?