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digitalimpression's avatar

If technology never advanced again, how would marketing change?

Asked by digitalimpression (9895 points ) October 3rd, 2011

If it were always 2011 with regards to technology, would the way in which things are sold and marketed change? Without being able to claim that something was “brand new” or that your company has “the latest thing”, how would you successfully sell your product?

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13 Answers

GabrielsLamb's avatar

Word of mouth by honest genuine opinion based on USAGE not pretty boxes or high tech flashy sell out commercials.

jaytkay's avatar

Music, food, fashion – a lot of industries are simply churning the same ingredients over and over in different ways, and they seem to come up with novel ideas all the time.

That’s just the first thought that comes to me, it doesn’t address industries which have depended on constant tech advancements.

So I am curious to hear what other people envision.

Nullo's avatar

The focus would shift to value, looking a bit more like breakfast cereal. Glitzy and shiny is only for cars, cameras, computers, things with a really high rate of obsolescence.
@jaytkay There’s a lot of griping that music, movies, and fashion are becoming too repetitive.

Strategies would stabilize once they exhausted permutations in marketing strategy. The new market giant would be the one that could produce the tech cheaply and reliably.

digitalimpression's avatar

What got me thinking about this is the way Geico shotguns different types of commercials out there with the same pitch about 15% or more… I very nearly get nauseous when those commercials come on because they don’t present any new information.. they just repeat the same blither over and over… Does this really work? Who does it work on?

CWOTUS's avatar

The GEICO caveman would the be-all and end-all of marketing. If technology isn’t going to change, it must be because we’ve reverted to being cavemen.

Nullo's avatar

@digitalimpression Mostly what they’re doing is hammering the information into your brain. You have just demonstrated that it works, and how. It might be annoying, but you know who could save you money, and that’s the important part.

LuckyGuy's avatar

Durability would become an important and valued quality.

digitalimpression's avatar

@Nullo It is in my brain to never use their business. Is that the goal? Cuz yes.. that part is working.

Nullo's avatar

@digitalimpression That’s the side effect. Even now, you have told the Internet about Geico’s services – you have yourself become a living, breathing advertisement. Some slob is going to Fluther Search for “insurance” and your post will pop up, and he’ll think of the cute lizard and the pile of money and the sardonic caveman and say, “Oh yeah, Geico!” and look them up and, maybe, end up buying a policy from them.

The Internet made of words, and words last forever. Or until the office prankster sticks refrigerator magnets around the server room.

digitalimpression's avatar

@Nullo What sort of person is that gullible? If that’s who their target audience is than hell.. more power to em. Spam away!

Nullo's avatar

@digitalimpression You have, at some point, fallen to one of these schemes.

digitalimpression's avatar

@Nullo Well of course. Just about everyone was 4 years old at some point.

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