Why is Windows update killing my computer? (Asus Mobo)

Alright, so I finish a fresh install of Windows 7, customize it, install programs, update, and then bam, goes straight to loading files. Tried again, same thing. Tried one more time and got rid of all the motherboard updates and driver updates I could see and BAM, again! What the hell is going on? I’ve heard problems with the AHCI on these Asus mobos, but I un-clicked and hid that update. AAAAAAARGGHHHHHHHHHH what do I do?