Are you aware that researchers are attempting to find away to prevent Virus Replication?

After last years Flu out break. I think more people care.
Researchers are targeting host Genes and have had some success in stopping Virus replication. It sounds like they are making progress.
Do you think this research will be funded? Until we actually have a better way to stop the Flu and other Viruses? Does this research matter to us all? I think it does.
Read a bout it here. If your interested.
http://www.sciencedaily .com/releases/2012/01/1 20127162749.htm