Does anyone else think this ad for the iPhone 4S is a bit disturbing?
Look at this image. It’s on the front page of the Apple website. The right phone displays an image of a girl behind a grid of white lines, which echo a cage or fence. Beneath, it says the word “Constrain”. I know that the phone is displaying a photo-editing app, but my interpretation of that juxtaposition still seems meaningful because though smart-phones entertain us and help us to communicate and learn and share, I think they also do constrain.
Not only because they require constant fees, because the spatial range in which they can be used is limited, and because they are physically fragile and made of materials extracted and manufactured through essentially forced labor, but they also simply consume so much time with their many functions that we are in a sense slaves to these devices, at least partially. Of course, I am writing this with an Apple computer, and I appreciate the irony. I am not condemning computers, however, or Apple. I’m just trying to point out one of the many ways in which technology is a double-edged sword.