The Olympics are about to start up here in the UK? Does anyone really care?
Ever since the LA Olympics, I increasingly view Olympics as a mega-corporate marketing spree and not an interesting or particularly compelling athletic event. It was a lot more interesting to me when there were a lot of true amateurs competing.
Today, it’s just a lot of pro athletes clocking in another day at work. Admittedly, the payday can be huge for the winners but I no longer identify with them.
In London, for example, MacDonalds (that doyen of healthy cuisine) is the only branded restaurant allowed inside the games. Likewise, Coke, the master fo corn syrup cavity drinks, is the only official soft drink allowed inside. Police will have the right to tape over any logos that are official sponsors – on attendees clothing no less.
I no longer experience ‘the thrill of victory and the agony of defeat’ in these modern games. Does anyone?