What's with the Christian tilt on craft stores?

I’ve been doing lots of projects lately and have found myself at a few big chain craft and fabric stores.

One of them (Hobby Lobby) has a sign on the door saying they’re closed on Sunday to allow their employees time to worship. They have a whole aisle of cross sculptures, lots of crosses and Jesus themed cards, frames, accessories, etc. I went around the winter holidays and couldn’t find any decor or anything for any holiday other than Christmas. Another fabric store has a whole lot of fabric with cross prints and other Jesusy things.

What’s with this? Is there some big Christianity/crafting crossover I’m not aware of?