[NSFW possibly] Do people who overuse the "F" expletive end up with a degraded view of the act of love?

We all hear it in rap music, in the movies, and on the street. There are people who can rarely utter a complete sentence without stuffing a “fucking” or a “fuck you” in it. Sometimes the “F” bomb makes it into a single sentence two or three times. Those who use “F” words or phrases as expletives clearly do not attach a positive connotation to it. Why do we use a word for such a pleasurable, survival based activity as a pejorative? Instead of being treated as something profane, shouldn’t “fucking” be exalted like a fine champagne? Isn’t it the Dom Perignon of intimacy?