Can we analyze the Marriott Rewards advertising brochure inserted into this week's Time Magazine?
This brochure caught my eye initially because it was simply so intrusive. I looked at it out of curiosity. And then I looked at it some more because it seemed vaguely disturbing.
It seems to me that this obviously expensive promotional piece conveys a lot of information about the expected audience and hence in turn something about our culture and society. I’m wondering what it says to you.
I’ll start: the fact that this is for a rewards program tells me that this promise of “rewarding experiences” is aimed at people who can’t really afford this type of travel accommodation. Inviting you to “treasure it for a lifetime” suggests that reveling in all this luxury is something you’ll probably get to do only once.
If you are interested in discussing the ad, please share your thoughts.