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Why do some people feel the need to "keep up with the Joneses"?

Asked by Pandora (23050 points ) December 13th, 2012

I’m sure we all know people who like to keep up with the Jones’ of this worlds. No matter how I try, I can’t comprehend it. Especially when they do something that can burden themselves financially or physically or morally.

Do they really not see that it doesn’t make them any happier? I know several people who are very reasonable and responsible people most days till they see or hear someone bragging about something and suddenly they must have it too. I don’t believe its greed or they would just always be on a shopping spree. There desire just isn’t triggered till they personally know someone who has this item. I just don’t understand it and I’m hoping someone on fluther can explain this too me.

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