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Morality aside, is this a good time to invest in gun manufacturing companies?

Asked by LuckyGuy (43689points) January 9th, 2013

For the purposes of this discussion, let’s assume you are only interested in making money in the stock market and are not concerned with the moral issues.
I also realize no one is a fortune teller. I am just looking for opinions.

On one hand, I’ve been hearing that sales and orders are at unprecedented levels. Companies like Smith and Wesson and Ruger are running at full capacity, and expect to be for a long while. It appears they will be extremely profitable for the foreseeable future at least in the short term.
These companies are famous for their handguns and do not make the Bushmaster or AR-15s that might be outlawed in various states.
On the other hand, maybe their long term outlook is similar to that of buggy whip manufacturers of old – interesting relics of our past.
Since “Wall Street” is supposedly only interested in short term growth, and quarterly reports, wouldn’t this be the obvious time to buy in? Why isn’t everyone doing this? What am I missing?

Disclaimer: I am not a stock broker or financial planner. Don’t buy these stocks. Don’t listen to me. Your mileage may vary.
I do own products made by both of these companies and they are always of extremely high quality and performance.

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