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serenityNOW's avatar

Web Designers: Can you recommend a good resource on Search Engine Optimization?

Asked by serenityNOW (3293 points ) January 12th, 2013

I’m looking to get more traffic (on my website) to promote my web design endeavors. I know back in the day we used “meta-keywords,” but those have fallen out of favor. So, this is tricky. One book I saw was 500 pages; another one: 700 pages! Holy crap… can it really be that complicated?! I’d just like to know how it works, and increase my ranking on Google and such. (I’m not looking to be a superstar, but it would be nice, if even in my local area, I popped up.) So, if there are any books you’d recommend, or videos and the like, please suggest!
Keeping it in “social,” in case someone wants to get verbose, which would be neat

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6 Answers

ETpro's avatar

Avoid even bothering to read anything written in the pre-panda epoch. Old SEO books are likely to recommend optimization strategies that do more harm than good with the new algorithms.

serenityNOW's avatar

@phaedryx – I’ll definitely check the Google resource. What better place to start than Google.
@ETpro – I guess that means I’ll check out “post-panda.” :)

anartist's avatar

this one’s kind of fun and funky. A little dated maybe http://selfpromotion.com/

ETpro's avatar

@anartist More than a little dated. But there is still some worthwhile info there.

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