Are you serious about social media?

I spend about 30 minutes on average each day on social media, specifically Facebook. (I rarely use Google+. I do not have accounts on Twitter or Tumblr.) I sort of stumbled into the job of web master for the community theatre group I’m active with. Facebook is an important tool we use to reach people interested in our activities.

I post little about my daily activities. I confine my personal use to making points about items of major importance to me, like marriage equality. I do also pass along funny items that are truly humorous and very occasionally just silly.

I’m curious. What do you use social media for? Is it a serious tool for attracting attention to a cause you find worthy? Is it for the minutia of your daily activities?