Does anyone really need this?

I just saw this device, Smart Egg Tray Minder, for sale at an electronic gadget company.
Here is a brief description:
“The Egg Minder features a built-in Wi-Fi chip to allow it to sync up to your smart device via the Wink app. Once paired… you can… open the app from anywhere to view how many eggs you have. This… is very convenient but the Egg Minder can still do more. ...next to each egg is an LED light that will alert you to which egg of the bunch is the oldest and should be used next and when that egg is removed from the Egg Minder the next oldest will be indicated and so on.”
Really? Is this really a first world problem that needs solving?
I’d be ashamed to have that device in my refrigerator. It seems to be for someone with more money than brains. Maybe I am missing something.
How about you? Is this something you’ve been waiting for?