General Question

babygalll's avatar

Company Surveys?

Asked by babygalll (2716 points ) June 29th, 2008

Why are all the major companies doing online surveys for our opinion? My receipts are all a mile long. Such as Target, Starbucks and Home Depot. If you do the survey you will be entered to win $5,000. Are they all linked to each other? Do you do them or ignore them? Does our opinion really matter?

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2 Answers

jaredg's avatar

The surveys are to find out what your shopping experience was like and more importantly, if you’re likely to return and if you’re likely to speak positively or negatively about your experience to your friends. Marketers love that kind of data because it helps them to know how effective their current campaigns are and where they should look to improve.

Information on the current shopping experience can be used for quality control (does a particular store seem to get better marks than another and why, do we need to remind the store manager to clean the bathrooms more often), but I have no idea if anyone really takes action on this.

Personally, I do the surveys very rarely. They won’t require you to provide any new identifying information, although they will know information about you from your purchase since you’re entering a unique code from your receipt. Sometimes the surveys are outsourced and the outsourcers could aggregate your data with that from other companies, but I don’t know how prevalent that is.

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