Social Question

xlacanzo's avatar

Selling credit cards to people at Sears?

Asked by xlacanzo (19points) February 22nd, 2014

Hi all,
I’ve recently started a job at Sears and one of the main objectives is to enroll our members into a program called “Shop your way rewards” which gives loyalty points to members who shop at our store and gives them money off their next purchases as the points build up over time.
Another objective is to sign up members for credit cards. The master card is 15 dollars off the current purchase and the Sears card is 10 dollars off and easier to get approved for.
My problem is that when I ask someone, they always shoot me down. I don’t know what my problem is, but I do want to do better and get people to enroll for these programs. My manager said I make the pitch too lengthy and I need to shorten this. What should I say?
Thanks.

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12 Answers

chyna's avatar

There should be a “script” that the store has written up for you to read and go by. Ask your manager if there is one. You shouldn’t memorize it and go word for word, but make it your own words with the important points still in your speech. But don’t make it sound like a speech. Start off with the “money saved” point. “Would you like to save 15.00 off of your purchase today?” If they shoot you down right then, don’t pursue it. You will just make them angry.
Also remember, people are just not interested in having more credit.

Darth_Algar's avatar

I won’t try to discourage you, but honestly I doubt you’ll get too many takers no matter how good your pitch is. In today’s climate not too many people are all that interested in taking on more debt.

xlacanzo's avatar

@chyna Thank you. :-)
We’re having a staff meeting and I am going to bring this up.
I am trying hard and if people don’t want it, they don’t want it. It’s just hard when managers breathe down your neck and expect a lot of you.

xlacanzo's avatar

@Darth_Algar Yup, that’s right.

Judi's avatar

“Would you like to save 15% by applying for a Sears MasterCard?”
If they say no then say “OK” and ring their transaction.
Just come out and ask for the sell. You will get more no’s than yes’s but that’s just how it is. Don’t spend any more time than that unless they ask questions.

yankeetooter's avatar

Any sort of “sales pitching” required by management was always my least favorite part of my cashier job back in the day.

creative1's avatar

Start out with would you like to receive up to $15 off your current purchase? Naturally that will open the door with a yes because who don’t want to save money $$$. Then you offer them to apply for either a Mastercard to receive $15 off or the Sears Card $10 off. It may open more doors to people actually hearing your pitch and give you a actual chance to sell the cards.

LuckyGuy's avatar

I’m that guy that said no to you. Why?
I usually do not have the time nor patience to listen to a pitch. I just want to go into the store pick what I need, pay for it, and get out.

And, No, I do not want fries with that.

tedibear's avatar

If there are successful associates, find out what they are saying and try that. I teach making referrals to bank tellers. While teller referrals are usually easier, most tellers struggle with talking about general products without knowing if the customer has a need. I think that your position is harder because a teller can build a relationship with a customer, whereas you are trying to sell a card to a customer that you don’t know.

At the meeting remember to ask what the successful cashiers are saying.

If you have time, please come back to this question and let us know the answer. Also, don’t forget that while your manager may be breathing down your neck, their manager is breathing down their neck. And so on, and so on.

xlacanzo's avatar

@tedibear oh, of course, retail is one big chain. I don’t let those people phase me, but my future is in their hands until I move onto better. ;-)

@LuckyGuy Hardy har har.

@creative1 Thanks, I like that, short and simple and to the point. :-)

@yankeetooter Ya feel me? I feel you so hard.

@Judi Thank you as well, I feel you have the right idea. I know people are in a hurry but Sears expects that of me, so I’ll humor them. :P

Judi's avatar

I was a supervisor at Sears for way to many years.

pleiades's avatar

You could do this. The mindset needs to change first off. I would be direct with the customer and hook them with the savings first… ergo… “And are you interested in taking an additional 15% off today by signing up with our rewards program?”

It’s as easy as that. And just continue with that. Eventually you might be able to juggle it and add a few nifty words here and there. It’s the same as how bartenders have to learn to say “farewell” in different ways to their customers. Try looking some of that up that may help as well. Remember as it pertains to Sears you’re a salesperson so get on to selling! It may not be the thing you are most passionate about, but you can definitely make it second nature and mindless just like driving.

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