Wow am I just plain stupid or what when it comes to the Brad Cooper situation?

I can’t for the life of me figure out what the heck is going on with this news?

http://www.buzzfeed.com/whitneyjefferson/theory-bradley-coopers-entire-career-exists-only-to-prove-lo?bffb

Can someone explain a step by step rundown of what this all entails? I don’t pay close attention to Hollywood.