Is there a standard revenue that can be expected when making a donation for martketing and partnership building purposes?

I’m not sure if I am asking this properly, but here is the example. A company I work for made a $10k (cash and in kind) donation to a nonprofit campaign that is one of my clients. This donation resulted in $36 in sales for the company because of new exposure and relationships. Once you take out the cost of the donation, it still resulted in revenue twice that of the investment. Is this a typical result? Can we expect that if the donation is higher next year, the revenue will be as well? Are there any good online resources to learn more about this?