General Question

hoopski's avatar

What's G? Who is S-VC, Inc.?

Asked by hoopski (49 points ) January 4th, 2009

There is an ad campaign I’ve seen running during NFL playoff games for a product called G. The ad contains a scrolling lineup of sports heroes and celebrities but never mentions a product. It simply ends with a shot of the letter G and a copyright notice for S-VC, Inc. (which I’ve also never heard of).

You can watch one of the commercials from the campaign on YouTube, if you don’t know what I’m talking about.

Any ideas what this is all about?

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22 Answers

sferik's avatar

S-VC is Gatorade’s parent company, Stokely-Van Camp, which, in turn, is owned by ConAgra Foods.

galileogirl's avatar

LOL So they are trying to give it a mysterious, manly branding. That’s hilarious. They think guys are so stupid that armchair athletes will think they are building up their bodies with a product mostly flavored with sugars and salts? They think guys are so dumb that…Hey wait a minute…

AstroChuck's avatar

ConAgra = Evil corporation

Geepa's avatar

The stuff you buy in the bottle doesn’t even contain sugar anymore. It is sweetened with high fructose corn syrup now. The powder contains sugar. There are much better sports drinks, especially for endurance sports.

Bronco78's avatar

Gatorade is owned by PepsiCo, not ConAgra.

AstroChuck's avatar

Perhaps the confusion is due to former Pepsi CEO Gary Rodkin, who is now the CEO of ConAgra.

hoopski's avatar

If Gatorade is owned by Pepsi, why does it say ”© 2009 S-VC. Inc.” at the bottom of the commercial?

AstroChuck's avatar

Because Quaker Oats (subsidiary of PepsiCo.) bought out S-VC (Stokley-Van Camp), the maker and distributor of Gatorade.
So give sferik some lurve for getting it right in the first place.

sferik's avatar

@Bronco78 I stand corrected.

I was confused because Stokely-Van Camp was purchased by Quaker Oats in 1983. Quaker sold the Van Camp brand to ConAgra in 1995 but retained other Stokely-Van Camp properties, including Gatorade.

In 2001, Quaker merged with Pepsi, bringing with it the Gatorade brand.

galileogirl's avatar

But none of the guys are offended by their blatant attempt at manipulation? Right it’s about who makes it not about how seuptd they think you are!

AstroChuck's avatar

Who are you calling seuptd?

galileogirl's avatar

Certainly not the spelling Gestapo

morganjelly's avatar

what is it sying? they shoudnt have it up without it explaining.

Zaku's avatar

galileogirl, I’m offended. I just didn’t care enough to look at this thread until now.

galileogirl's avatar

@Zaku You are very easily offended because I was addressing AC. Did my barb ricochet off him and hit you or are YOU a member of the spelling Gestapo?

AstroChuck's avatar

You vill shpell correctly! Vee half vays of making you shpell zee verds reich!

galileogirl's avatar

@AstroChuck I never called you seuptd.

Zaku's avatar

@galileogirl I was kidding, responding to a question maybe you forgot about whether we men weren’t offended by the advertiser’s blatant attempt at manipulation. I didn’t mean I was offended by you. But yes, I am easily and frequently offended by advertisers.

BobEagle's avatar

I am stuck on the Gatorade idea. Probably revealed at the Super Bowl….best advertising day of the year, pretty good football too. If the Eagles Steelers are the teams….best Super Bowl ever. Great adv idea, not totally new but very effective….you are reading this!

bscott220's avatar

AND BY THE WAY PEPSICO OWNS THE BRAND BUT S-VC STILL OWNS THEDESIGN OF THE G WITH THE LIGHTENING BOLT

reijinni's avatar

HFCS? You’re thinking of Powerade, @geepa.

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