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emilyrose's avatar

What are some websites that seniors use frequently?

Asked by emilyrose (2253 points ) January 5th, 2009

I am working on a Stop Junk Mail campaign and I want to target some websites that seniors use, since seniors are a demographic that is targeted to receive junk mail. Since many seniors are now web-savvy, I would like to know which sites they frequent. Any ideas or ideas where I could find this information?

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6 Answers

basp's avatar

A good resource for you would be to check with your local Area Agency on Aging. These agencies are funded federally throug state budgets and administered at the local levels. They provide services for senior ctizens and have a wealth of knowledge regarding current issues and needs.

Jeruba's avatar

How old do you consider to be seniors? I know plenty of people who have crossed 60 and many more who have passed 50. I think for the most part they use the same broad range of sites as everyone else, minus the gruesomely juvenile ones (probably), and I would say this even with regard to those on up into their 70s and beyond. People are people. These guys have just been at it longer. I know only a few “seniors” who are really into seniorness.

At the same time, you might also want to bear in mind that the higher the age bracket, the smaller the percentage who are actually wired.

Darwin's avatar

My dad is in his 80’s and very active on the internet. He uses all the same sites I do except he doesn’t bother with things like Facebook and he adds in a few more technical sites on quantum mechanics and things like that.

I have crossed 50 but I am NOT a senior.

emilyrose's avatar

Well I guess part of why I am concerned about seniors specifically for this campaign, is because I have seen my own grandmother fall victim to scams via junk mail. I have heard similar stories from friends. My paternal grandmother turned 80 this week! My other grandma is rather web savvy, she sends e-cards frequently, sends me news articles, etc. What I am hearing from everyone here is that seniors may not use the internet differently than any other age group, except for maybe things like facebook that target a younger audience. As for the age range I was thinking of, probably 70+.

Jeruba's avatar

Alerting seniors to scams is a great idea. The best way to reach them, though, may not be the Internet.

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