Why do a lot of companies have animals for their label?

Probably because most animals are comforting and apealing to customers?

Most companies use paper for their labels. I do agree an awful lot of animals are printed on the label.

to answer your question, most animals don’t require compensation

@Blondesjon… hilarious, aren’t we

It just makes me think what else they would use if not animals. I guess because animals represent some kind of quality. Like owls are smart, cheetas are fast ect ect.

Same reason people put other icons or text or colors into their logos (I think this is what you meant in place of labels) – they believe it will help establish their identity and brand. In Fluther’s case, it’s a part of the entire site’s branding – a fluther is what you call a group of jellyfish, so it makes sense to make a jellyfish-themed site.

Logo design is actually a very interesting thing to look into. It’s very hard to communicate so much information through a tiny thing such as a logo, and reading about how logos evolve over time is really cool and sometimes reflects how the company changes. For instance, did you know that the FedEx logo contains a forward pointing arrow in the whitespace between the E and x?

the same reason sports teams have animals as mascots

Because animals secretly demand notoriety and will attain it all all costs. even if it means utilizing a highly covert and sophisticated plan involving subterfuge, murder, and the payoff of the world’s top executives.

They’re neutral entities and don’t tend to offend the general population.

Here’s my theory: In some cases, it’s meant to symbolize the intended effect/effectiveness of the product. for example-frosted flakes uses a tiger to convey the idea that eating that cereal will help make you strong and physically able like tigers are. Other times it can be to present some sort of non-threatening, friendly appearance, like the way fruit loops uses a smiling toucan that’s happily sharing it’s cereal with you. It’s all aimed toward making the consumer believe their product is the best for it’s intended use/effect.