General Question

essieness's avatar

Why does Yellow Freight have an orange logo?

Asked by essieness (7643 points ) June 13th, 2009

Is this weird to anyone else?

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9 Answers

augustlan's avatar

My kids and I have had this very same discussion. When I was a kid, that particular shade was known as ‘school bus yellow’. It has always looked orange to me, though.

Ivan's avatar

Heh. I’ve been wondering this since I was very young.

chyna's avatar

Some color blind man, no doubt.

TheBox193's avatar

In 1929, A.J. Harrell enlisted the help of the E.I. Dupont Company to improve highway safety by determining the vehicle color that would be the most visible on the nation’s highways. After the review was completed, it was determined that the color of the swamp holly berry would be most visible from the greatest distance. Swamp Holly Orange became the color used on all company tractors[1].

Source [link]

essieness's avatar

@TheBox193 Well there ya go. Guess I could have Googled it. Thanks!

cookieman's avatar

Google or not – I’m just relieved to know I’m not the only one who has wondered about this for years.

Fluther: bringing people together.

Darwin's avatar

It is certainly much easier to distinguish a “school bus yellow” logo from a distance than it would be a paler yellow.

evelyns_pet_zebra's avatar

But do you know the difference between JB Hunt tractors and Schneider tractors?

Five gallons of orange paint.

Oh boy, I’m sure to get in trouble for going off topic and telling a trucker joke.

chyna's avatar

Yes, JB Hunt drivers are usually on the side of the road. (Ex was a truck driver who thought JB Hunt drivers were the worst drivers ever.)

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