Name advice for my new venture ?

“Inovendo” reminds me of “innuendo”. Maybe that’s just me.

@pdworkin that, my friend, does not have to be a bad thing, lol

does this venture have anything to do with Italy, pasta, pizza, or the Mafia?

because those are the images those names conjure.

or maybe i’m just really hungry

I think the second one looks and sounds better.

First, saying that you are “developing a company around mobile and Internet services is not very clear. In thinking of the name for the company, it would be helpful to know exactly what the company is going to do (e.g. mobile games, a web-based communications tool, a website around financial services, etc). There are two approaches to naming a company/product/service: 1.) the name explains exactly what the company does. For example, if you are creating a company around games, something like PlayGames tells people exactly what the company does. 2.) the name doesn’t really relate (directly) to what you do. These names (e.g. Google, Twitter, etc) are more memorable but take more effort to build a brand. It is almost easier not to try to get too fancy when you are naming/branding a young company. You want a name that is easy to spell, tells people what you do, you are able to get the domain, etc. These are just some things to think about. The names you proposed don’t really tell me what it is you do (maybe you should think about adding a tag line) and they are not the easiest words to spell/remember. I think you should keep brainstorming and throw the net out wide to see what you come up with. Good luck!