Why is "Sock-It-To-Me" cake called "Sock-It-To-Me" cake?

Wouldn’t be fitting to call it cheesecake, huh?

It’ll knock your socks off.

When Laugh In was on TV, coining the phrase, “Sock-It-To-Me”.
They said, “Sock-It-To-Me” and got hit with a pie.

Check the bathroom scale the next morning.
That’s where sock-it-to-me cake really socks it to you.

@ChazMaz
Informative
Always good to have some ancient jellies references on hand

Because that’s it’s name, silly!

When Laugh-In popularized this phrase it became ubiquitous.

Everybody was using it, even a President of the US. Yep, ol’
sourpuss himself, Richard Nixon got in on the act.

The Betty Crocker company decided to appropriate it also and included a recipe on the back of their butter cake mixes and named it that.

Leave it to commerce to leave no stone unturned to make a buck.

I’m surprised Rowan and Martin didn’t sue them just for the publicity. But it was a less litigious time back then.

“Always good to have some ancient jellies references on hand”

I’ll take that! :-)

Sock it to me

Laugh in bloopers