Does anyone know what happened to Golden-Shellback? Supposedly a company developed a technique for waterproofing electronic gadgets, but after a lot of intial hype and media attention, they seem to have disappeared. Where'd they go?

www.golden-shelback.com (no longer a functioning website) garned a lot of attention for what they tauted as a breakthrough technology that allowed them to vacuum treat small personal gadgets, such as cellphones and gps units, with some sort of invisible polymer that made them impervious to water damage. i.e. you could supposedly send them an iphone and have it returned to you waterproofed with virtually no visible change. The company went so far as to show off the tech to CNET and even on NBC today show and was supposedly taking orders for a brief time last year. I called to arrange to have a phone treated last year and was told they were backlogged and would contact me when they were accepting more units for treatment. No one ever got a hold of me and I recently checked back with the website only to find it no longer in service. Has anyone heard of this or know what happened? Did they sell the tech to a third party and shut down? Or was it vaporware from the start?