General Question

peggylou's avatar

How does one market an internet business?

Asked by peggylou (1138points) February 1st, 2007
My daughter does digi-scrapping. She designs scrapbook "sets" that include 10 to 15 different papers, ribbons, and other scrapbooking elements. She must have 75 to 100 sets for which she sells the downloads for people who do computer scrapping. Each set only costs about $3.00 but there is a lot of competition. She sells now through word of mouth, through articles in scrapbooking magazines, referrals. Does anyone have any ideas how she could better market her products on the internet?
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13 Answers

andrew's avatar
She could start a google adsense campaign. www.google.com/adsense. Beyond that, just linking through the blogosphere.
andrew (16543points)“Great Answer” (0points) Flag as…
ben's avatar
Actually, you want adwords. www.google.com/adwords (adsense is for the publishers)
ben (9080points)“Great Answer” (0points) Flag as…
ben's avatar
You can also effectively market with yahoo and adbrite (plus many others).
ben (9080points)“Great Answer” (0points) Flag as…
ben's avatar
It can be surprisingly inexpensive, too. You pay per click, so you can spend very little, and see how it goes.
ben (9080points)“Great Answer” (0points) Flag as…
glenerd's avatar

I would suggest tagging her site with different social bookmarking sites, stumbleupon would be my first pick

glenerd (16points)“Great Answer” (0points) Flag as…
maggiesmom1's avatar

Glen, how do you "tag" the site with these other sites? I joined stumbleupon, but I'm not sure how to go about tagging my site within other sites.

maggiesmom1 (637points)“Great Answer” (0points) Flag as…
glenerd's avatar

Well there are 2 options with Stumble, you can become a paying listing (i can't recall the name) or you can just add the site (thumbs up) and then you will have the option to add a review of the site as well as tag it. If it was me i would go the merchant route, unless its changed it only costs .05 cents a hit. A much better deal then google adwords because users are guaranteed to visit your site and they have specified that in general they are interested in that area or subject. Plus you pay only after receiving traffic. heres the link http://www.stumbleupon.com/ads/

glenerd (16points)“Great Answer” (0points) Flag as…
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