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What is the best way to learn SEO (Search Engine Optimization) techniques?

Asked by gorillapaws (30518points) April 27th, 2010

I realize there are other SEO questions on Fluther, but I didn’t see any with regard to the best resources available for learning how to do it yourself. The whole industry is littered with misinformation, scams, etc. Any suggestions for legit resources (books, blogs, podcasts, screencasts etc.) to learn how it’s done?

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