Do men and women still wear perfume or cologne? or, is this "out of style"?

When i use to go to roll call each morning, you could smell all different types of cologne on the freshly-shaven police officers. now, there is no smell. i use to smell perfume on women all the time and now that’s gone. i use to see television ads for perfume and cologne and now thats gone. what happened? Question: do men and women still wear perfume and cologne, or is this “out of style”?