How do you know that everyday actions matter?
People care about the problems of the world. They turn off the lights, they donate $10 to Kiva, they recycle, they write a letter to their representative, etc. But without social or emotional feedback for these actions, in the long run they feel like their everyday efforts don’t have any impact.
How (if at all) do you know that your micro-efforts (whatever they may be) are impactful? For example: is it a thank you from a friend or a reduction on your energy bill?
Other thoughts on the hypothesis are very welcome!