General Question

steve22's avatar

How much are the advertising rates on CNN, BBC world, Washington Post, Newsweek, Euronews, and The Economist?

Asked by steve22 (53 points ) August 8th, 2010

How much are the advertising rates on CNN, BBC world, Washington Post, Newsweek, Euronews, and The Economist? More advertising rates on any other Media networks are appreciated. Many Thanks!

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4 Answers

BarnacleBill's avatar

There is a media buying publication called the SRDS – Standard Rate and Data Service – that lists the rate cards for all publications and broadcast stations. It’s a paid service. What you pay for broadcast is determined by frequency, length of spot, and placement. It’s a negotiated cost. Likewise for the publications you cited – size of ad, color v. black & white, placement in the publication, frequency, all influence the cost. The value add that a media buying service brings to the table for ad agencies and clients is the ability to negotiate these rates and get a better deal. That being said, the SRDS will list everything. Otherwise you need to contact each publication and ask for their rate card.

marinelife's avatar

You need to contact the individual outlets and say that you want to advertise and get their rate cards.

Zaku's avatar

So no one has contacted all of them and posted what they are? ;-)

pathfinder's avatar

Check the graf of public interest than try to figure out the people who buy each kinde of media and than sort by the figures it si going to be hard work//big numbers///

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