Drinkability?

welcome to the world of spin and marketing.

Apparently plain water isn’t drinkable enough, so now we have flavored water, vitamin water, oxygenated water, blah, blah, blah…

It depends for me, for example:
if it’s Sunday’s football, game beer is way more drinkable than anything!!!

Drinkability, ha! Anti-freeze has drinkability but I wouldn’t recommend anybody drinking it. Just another Madison avenue BS word.

shilolo- where can I get some oxygenated water? Now that sounds drinkable!

Drinkability is to beverage marketing as Plumpness and crinkles are to cosmetics marketing…........all a load of BS to make it seem big and clever (and despite that, I still end up buying the things!!)

Don’t feel bad. We all do.

@ebenezer. Ask and ye shall receive. I am by no means a proponent of this scam. Its all bullshit. Your blood is already fairly saturated with oxygen, so even if your gut absorbs a bit more O2, it wouldn’t really have any noticeable effect.

shilolo- alas, you are correct. More bologne. I will stick to regular oxygenated hydrogen for major thirst quenching.

budlight and anti-freeze have just about the same drinkability.

I don’t think that your car’s radiator would agree.

Or your kidneys.

my kidneys stopped talking to me…..

I assume “drinkability” = closeness in flavor to water. We are talking about American Macrobrews, after all.

Drinkability means as inoffensive to the majority of consumers as possible. This is the mantra that Anheisher-Busch has profited from and they do it well. Provide a cheap beer with no “offensive” beer-like flavors and the masses will consume it.