Take it back to the days when Ugh and Agga were the happiest cave people on the planet.
Ugh made a vessel to hold water by digging up some clay, coiling it and moldng it and she built a big fire by gathering wood, rubbing two sticks together, creating a spark, fanning the fire until it became hot enough to bake the clay so that it would be watertight because if it was still porous the water would leak and it would be useless. And let’s assume that she had to start and process two pots in order to make one good one because there was a lot of trial and error involved.
So she has this pot and Agga comes along and wants it. Agga says I will give you six ears of corn (or some other medium of exchange) and Ugh thinks to herself: Hmmm. I spent half a day digging the clay, half a day making the pot and half of the next day baking the sucker and this idiot Agga thinks it is only worth six ears of corn which will only feed me for one day??
That’s not enough corn, and she asks for twelve ears because spent a day and a half busting her back making this thing and she should get something more for her efforts than just six ears of corn.
or something like that
And that is the essence of business. It is the need to realize a return on investment whether that investment is capital, time, expertise or just plain back-breaking work in the hot sun. Without that there is no motivation.
SRM