How can I market a website on a college campus?

I am working for a website that is going to offer many services related to music (a music blog, purchasing tickets, local concert information, etc.).

The site is about to launch so I need to brainstorm some ways to promote it: specifically to the students at the University of Maryland (where I am currently a student).

Some ideas that I’ve already thought of include distributing flyers, sponsoring local concerts, and participating in local charity events.

Any other suggestions? Thanks!