General Question

MyNewtBoobs's avatar

So what the heck happened with the agave craze?

Asked by MyNewtBoobs (19026points) December 27th, 2010

Last May/June, it seemed like, out of nowhere, everyone had agave nectar. Coffee shops had it to sweeten your drink, and mediocre taco stands had it as a new twist for your cocktail. Where before it had simply been something on the shelves of your local health food store, now it was “a thing”. But then just recently, I went to an ultra-trendy, raw/organic, hipster restaurant in which many of their cocktails had beets or brussel sprouts in them, but no agave anywhere on the menu. Whole Foods no longer had it out with the honey at the barista station.

So, how did the agave craze come into existence, and why did it then vanish so suddenly?

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8 Answers

zenvelo's avatar

it turns out the agave nectar being marketed is not as healthy or pure as we had been led to believe: “agave”: http://articles.mercola.com/sites/articles/archive/2010/03/30/beware-of-the-agave-nectar-health-food.aspx

MyNewtBoobs's avatar

@zenvelo Aw, it won’t let me read the article without signing up…

snowberry's avatar

Here’s a site that you don’t have to pay to read. Interesting stuff. http://eatdrinkbetter.com/2010/01/25/the-great-agave-nectar-debate/

MyNewtBoobs's avatar

@snowberry Wow, that does clear up a lot of things. But then I’m still curious – if this news came out 12ish months ago, how come it swept the nation 6 months ago instead of simply falling out of favor with vegans?

snowberry's avatar

@papayalilly I dunno. The nutrition and health food industries, just like any other industry have fads that come and go. Maybe sometimes it takes time for the information to trickle down. Sometimes also a ruling from the FDA will shut things down rather quickly.

zenvelo's avatar

@papayalily I don’t know where you live, agave was a rage locally here in the Berkeley Oakland area a few years ago, but the negatives seemed to percolate here about a year ago. My girlfriend helps out at the Berkeley Farmer’s Market, and told me about it.

MyNewtBoobs's avatar

@zenvelo Denver. I know the Bay Area tends to start half the crazes, but we get them fairly quickly because of Boulder.

Anemone's avatar

I wouldn’t trust much from the Weston A. Price Foundation. Personally, I use agave here and there as a honey substitute because I take issue with honey production. There are other substitutes around (like brown rice syrup, maple, and molasses), but agave nectar has a great honey-like flavor, so it’s nice on tost or in beverages. It also dissolves really quickly in liquids—warm or cold—which is convenient. I use it so sparingly, the health issues are practically irrelevant.

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