On a scale from 1 to 911, how bad is bloody phlegm?

Problem first arose on Sunday, I think. Sore muscles, cough w/phlegm, stuffy/runny nose. Chills that evening, and the following evening. I’m off of the cold/flu meds now.

Per the typical pattern, I spend the next few weeks coughing up phlegm, and then we’re done. It usually ranges from pale green to slightly sickly brown, sometimes solid-ish, sometimes not.

This is the first time that it’s had noticeable amounts of blood in it. Not a lot, though I think that there’s more per loogie now than at the outset.
The coughs aren’t as frequent as the last time I was sick (6 – 7 little bouts per day, not all of them productive), but they do cause more pain coming up.