General Question

meeeek's avatar

What are the factors a viral video should have for it to work?

Asked by meeeek (50points) February 9th, 2011

Any suggestions, guys? I was thinking of posting the video on Youtube. Do you think it would work? My product is a street food which, I could say is a delicacy in my country.

Or would posters be more effective? Can you think of any other channels I could use?

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3 Answers

iamthemob's avatar

Viral videos are viral, in essence, because they are inscruitible…they grab something in people that they need to share…

…you can’t really formulate that.

Haleth's avatar

If you’re trying to market a product, you should use every means of cheap advertising available. So posting the video is a great start, because it’s free. Posters are also a good start. You could also contact your local newspaper with a press kit about your product. How are you selling it?

It seems like viral videos have this combination of snark, irony, and silliness… a great example of an ad that is also a viral video is the Old Spice guy. It’s so silly and over the top, but you can tell they’re winking at the whole thing.

cbloom8's avatar

Sizzle. Obscurity. Shock. Awe. Humor.

It could be a wide variety of things, but no matter what, it has to trigger emotion.

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