General Question

mikex7's avatar

When developing a local website, what is the best way to build a large userbase prior to launch?

Asked by mikex7 (6points) February 10th, 2011

I’m in the process of developing a local site that will be heavily reliant on it having many users that are active in my local community. I need to convince locals to sign up before the website goes live. However, I would like to not give away the entire idea of the site before it is 100% complete, which makes the task slightly more difficult..

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5 Answers

marinelife's avatar

Do a press release and send it to all the local media. Tease a little bit about what the site entails. make the start date and time a focal point.

Create a Facebook account. If your budget allows, you could offer something for early sign-ups. (Perhaps a coupon for a local restaurant or merchant.)

Set up a Twitter account and do tweets leading up to the launch.

erichw1504's avatar

Create a “coming soon” page then Facebook it and Twitter it. Also, on the page make a sign-up form for people to be informed via email when the site goes live.

Vortico's avatar

There are a few personalities that enjoy being one of the first to sign up for groups and clubs. These are the types you should initially design your site to appeal for. A preview signup form would help, and you may even consider opening a private beta to the first few users in order to seed the site with content.

BarnacleBill's avatar

How do you plan on doing UAT? Do you have a pilot group set up?

ETpro's avatar

Press releases, social media, celebrity guests, fliers distributed in target neighborhoods. Invite people to preregister for User Acceptance Testing of Beta modules. Make it clear there is much more to come, and keep that as the secret teaser. In actual fact, you can probably test all modules by assigning each new registrant to a selected beta team, and having only certain modules tested by each team.

Ask us if we will take a look after you open it. I would love to see what you came up with.

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