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Marketing Professionals: How do I draft an innovative marketing strategy without having access to much of a company's information?

Asked by ImNotHere (444points) March 31st, 2011

Hey Everyone,
I’m a college student who’s currently competing for a somewhat coveted marketing internship for a small but well-known company in NYC. The owner/CEO is a young business woman who’s gotten some media attention lately but marketing isn’t her expertise. I’ve had two interviews with her that went really well but she still hasn’t made a final decision as to who she’s going to hire for the summer.

Of course I really want her to choose me for the position so I decided to do something to make me stand out as an enthusiastic and hard-working candidate. After our last interview, I emailed her saying that I have a lot of great ideas for some innovative marketing tactics and would love to present a strategy to her after I get back from spring break. She responded well to this and told me she would love to meet again to go over it when I come back.

I have some great ideas but I’m not really sure how to present them because I can’t seem to fit them into a standard “marketing strategy template”. I have no access to her annual revenues, customer demographics etc. and EVERY strategy example I’ve seen has been based around that model.

Does anyone have any ideas for how I can present a strategy based on sociological/psychological marketing perspectives that would look professional and convey my ideas effectively? I feel like given the circumstances I may need to think outside the box to make it work but I’d like the presentation to look and sound as put-together as possible.

Thank you! :)

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