Does the attached article affirm that the all to frequent play of the "race card" is becoming absurd?

http://www.huffingtonpost.com/2011/08/18/nivea-ad-racist_n_930501.html?icid=maing-grid7%7Cmain5%7Cdl6%7Csec3_lnk1%7C87600

I thought it was bad enough when political opponants of Barack Obama were called racist.

But now, I just don’t get it. What exactly is somebody trying to say in this web article? Where is the implied racism?

It’s hard for me to admit, but I have to confess I finally do not get it. And maybe that is good. Now maybe I can finally write it all off as bullshit :)