Is the media lagging behind when it comes to reporting social change?

There have been multiple times where the media will come out with a story about some pending social change or new trend, that really wasn’t new, and has been around for awhile.

I read an article in the paper that said “Customized religion? America seems to be headed that way.” It was about how people are tailoring their religion to personalize them. So of course my reaction is “Uhhhh, duh?”

This is just the most recent example. Has anyone else ever seen something like this?