How long does it take you to figure out what this site is about and what it does?

I recently designed a new website for my cousin, as his old one was a bit dated, did not do much, and it was hard to figure out what the site was about.

I was wondering how long it takes now to figure out what the site is about.

Here is the site: http://www.eddisonfields.com

How long did it take you to figure out what the site is about and what it does?

B.Q. How would you improve it to better explain to the users what the site is for and what it does.

Note: we are talking about improving the content, not the design, he insisted on many of the features being the way they are.