Will Incarcerex actually win our War on Drugs?

This question refers to this YouTube Incarcerex video defining the fictional new wonder drug that cures politician’s anxiety about reelection. Thanks largely to our failed War on Drugs, the USA now leads the entire world in the percentage of our citizens locked up in our increasingly privatized prison industry. And remember, even if locking ‘em up is making some CEO and a few large investors rich, it’s the US taxpayers paying for it. Privitizing the prison industry doesn’t privatize the cost of incarceration.

How accurate do you think the Incarcerex video’s humor is? Is the cost of the War on Drugs actually justified by the harm legalization/regulation/treatment would exact on society? Or is the War on Drugs really more about politicans sounding tough on crime than it is about saving society from the horrors of marijuana? Is it time for the US to switch from Incarcerex to Ad Iudicium?