Why are most of the training jobs that I see advertised for instructional designers and not for facilitators?

I am in the process of a job search and want to get back into the training field. Once I know how to do something, I can teach it to almost anyone! There’s a skill to that that not everyone has, but it seems to be less asked for than designers.

I can do limited types of instructional design, but I will admit that I dislike it. I don’t mind editing, but the initial writing and creation leaves me cold. I have no background in designing computer based training, which is another thing I see jobs for.

Anyone out there in retail, banking or sales that has any idea why the emphasis is on design and not training or coaching?