What company do you nominate for the Truth in Advertising Gold Medal?

My personal favorite is Capital One for accurately reflecting their rape-and-pilage corporate behavior in the choice of the savage barbarian Viking Horde as their corporate spokespersons. In case you haven’t seen them, here’s a current ad. Capital One’s candor has even amazed TV advertising critics. And if you’ve ever done business with the company, you know they really do want to know, “What’s in your wallet?”.

What companies have surprised you with their candor in choice of advertising symbols and/or messages? Wouldn’t it be fun if the customers of a company got to choose the spokesmodel/s and advertising message with an eye to honestly reflecting how the corporation treats consumers?