Why are we so persistent to achieve an acquired taste for something?

According to Wikipedia, “Intentionally changing one’s preferences can be hard to accomplish. It usually requires a deliberate effort, such as acting as if one likes something in order to have the responses and feelings that will produce the desired taste. The risk in this acting is that it can lead to all sorts of excesses such as self-deception and pretentiousness.” As an example, I can remember when I was young, being invited to drink coffee with the adults was sort of a rite of passage into adulthood. But honestly, I thought the taste was horrible and I couldn’t put in enough sugar or creamer to make it palatable. Yet I stubbornly kept drinking it until I eventually began to like it.

Not just food, but other things as well, music, for example.